College Athletes | Earning Money | Small Business

College Athletes Can Now Earn Money

The NCAA’s new policy will allow college athletes to make money off their Name, Image and Likeness. Here are all the details you want.

4 min readOct 19, 2021


Student-athletes can finally earn money for the commercial use of their name, image, and likeness.

“Tradition alone cannot justify the NCAA’s decision to build a massive money-raising enterprise on the backs of student-athletes who are not fairly compensated”- Justice Brett M. Kavanaugh in the concurring opinion.

The National Collegiate Athletic Association (NCAA) had this coming. Their historical practice of limiting college athletes from making money from US college sports, a multi-billion dollar industry, has finally ended. As things were progressing, the NCAA paying athletes seemed like a distant dream. 42% of US adults believe schools should pay student-athletes.

Student-athletes in college sports are among the best influencers on social media, with hundreds and thousands of followers backing them up. For too long, student-athletes have had no opportunity to profit from their name, image, or likeness.

However, after the unanimous court ruling by the Supreme court, the NCAA changed its rules on July 1st, 2021.

The new set of rules now allows all college athletes participating in college athletics to monetize and earn money their fame. NIL policy ruling is a big win for all college athletes because they can make money outside of their scholarships for the first time in history. Although the days of student-athletes suffering from housing insecurities and starvation while college coaches dominate the list of highest-paid public employees have improved, there is still a long way to go.

The name, image, and likeness (NIL) rules vary from one state to another.

How student-athletes can maximize NIL opportunities right now

The current NIL marketplace is highly volatile, and as a student-athlete, you have to be extremely careful while signing up for endorsements. Being clear on what you want out of your NIL is the best way to start your brand because it gives you clarity when approaching other brands for endorsements.

For instance, if your goal is to create a professional network within a conservative industry such as corporate finance, undertaking controversial grey-area type deals could hurt your reputation. It may even close future doors, and what seems like an acceptable trade-off might end up being a regret in the future.

It’s a decision you should make for yourself and not have someone make it for you. “Should college athletes be paid?” is a question that has been a part of a long-drawn-out discussion for a long time.

The recent outburst of influencer student-athletes taking to social media is a change for the better and one they deserve. However, there is a margin for error and knowing how to deal with it optimally is the first step towards maximizing NIL opportunities.

College Athletes are finally getting paid.

Several athletes participating in college sports have already gone live, not wasting a moment’s opportunity to cash in their influence, such as:

- Hanna and Haley Cavinder, Fresno State women’s basketball

- Bo Nix, Auburn football

- Gable Stevenson, Minnesota wrestling

- Dontaie Allen, Kentucky men’s basketball

- McKenzie Milton, Florida State football, and D’Eriq King, Miami Football

All student-athletes and you can take advantage of this opportunity and make your brand shine by becoming an expert on Symposium. Do what you love and help others achieve their goals, all while being fairly compensated for your efforts. Symposium lets all of their creators set their prices and keep 100 % of their profits.

How to Build Your Business as A College Athlete

Creating a business as a college athlete is not easy if you do not know where to start. Brainstorm ideas for productive ways to promote your small business. Keep your goals simple. Focus on your target audience. Take advantage of all of the platforms, channels, and available marketing techniques.

Symposium — Connecting you with your fans

Building a business is challenging. You must worry about finding customers and create a website to host your live streams. Symposium is a live-streaming marketplace that takes care of all that hassle so that you can concentrate on what matters, making money.

You can start right away by visiting the Symposium website or downloading the app. Symposium connects you with your fans in the simplest way possible.

For busy college athletes, Symposium is a great way to earn additional income while studying and playing sports. You can sell your knowledge and connect with your fans 1 on 1 who want to purchase your services using the app. It can also be a resource when you are looking for advice or wanting to learn something new yourself.




Unlock your true potential through personalized instruction. Get paid for your knowledge and experience.