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With a plethora of digital marketing tools at your fingertips, it is easy to just fall on traditional forms of advertising and brand building even if more effective forms are readily available. But numbers don’t lie and the statistics point to one form that is currently making waves: live video content.

Live streaming has grown from 93% growth in 2018 to 99% in 2019 with Millenials and Gen Z leading in both production and consumption of content. Likewise, it has been predicted that, by 2022, live streams will take up 82% of all internet traffic and that, by 2027, the…

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